Google has done it again: Another core update was rolled out in March 2024, shaking up the SEO world. I've had a close look at the latest developments to present you with the key insights and insider information. Here is the gist of the Google Core Update (March 2024).
Quality over Quantity
Google has long emphasised that high-quality content is crucial. The March update has reinforced this idea. Websites that publish low-quality content have noticeably dropped in rankings. In contrast, high-quality, well-researched, and valuable content for users has risen. It's not just about text quality; the visual and structural presentation of content is also more important than ever. A clear, appealing layout and the integration of images and videos are essential.
Insider Tip: Focus on expert knowledge and authenticity. Write not just for search engines, but especially for your target audience. Provide genuine value and remain approachable and personable.
E-A-T in Focus
E-A-T (Expertise, Authority, and Trustworthiness) is not a new concept, but the current update has further highlighted the importance of expertise, authority, and trust. Google increasingly checks whether content authors are truly experts in their field and whether the website is considered trustworthy.
Insider Tip: Ensure that your author profiles are transparent and informative. Show why you or your authors are experts in their fields. Link to trustworthy sources and continue to build your network of high-quality backlinks.
Mobile First
Google prioritising the mobile index is nothing new. However, the March update has underscored the importance of an optimised mobile website. Websites with slow loading times, poor mobile usability, and display issues are now penalised more heavily than ever before.
Insider Tip: Use tools like Google PageSpeed Insights to check and optimise your mobile website's performance. Ensure that all elements work perfectly on mobile devices and provide a seamless user experience.
User Experience und Web Vitals
The Core Web Vitals are now a crucial ranking factor. These metrics measure a page's load time, interactivity, and visual stability. Websites that perform poorly in these areas are penalised, even if the content is good.
Insider Tip: Focus on optimising the Core Web Vitals. Small changes can have significant impacts. Reduce load times, ensure stable layouts, and improve your site's interactivity.
AI and Machine Learning
As artificial intelligence and machine learning continue to advance, the SEO landscape is evolving rapidly. Google increasingly uses these technologies to evaluate and index content. Semantic searches and content contextualisation are becoming more important.
Insider Tip: Use semantic keywords and ensure that your content makes sense and is understandable in context. Use AI tools to improve your SEO strategy and identify relevant trends early.
Local SEO and Voice Search
Local search queries and the use of voice assistants continue to increase. The March update has shown that Google places great importance on these trends. Local businesses that optimise their listings and focus on voice search have clear advantages.
Insider Tip: Optimise your Google My Business profile and ensure all local information is correct and up-to-date. Prepare your content for voice search by using natural, spoken language and answering commonly asked questions.
Conclusion
The Google Core Update of March 2024 shows that the search engine continues to strive to provide the best possible content for its users. Quality, trust, user experience, and technological adaptations are at the forefront. Those who consider these aspects and continuously work on optimising their website will be successful in the long run.
Stay tuned, follow the developments, and use every opportunity to improve your website. One thing is certain: Google will not stand still in the future and will continue to present us with new challenges.